After months of work, the church cook book is almost a reality. Members who contributed recipes will probably buy copies. Still, you need to publicize the book in order to move inventory. Your church may have little, if any, money for publicity. How can you market the book?1. Electronic posters. Ask a graphic designer to create an 8 1/2" x 11" electronic poster in JPG (known as jaypeg) format and email it to the congregation. Your poster should include a heading, such as "New Church Cook Book." It should also include the cover image, the price, and ordering information. If the proceeds have been designated to a special fund, state that fund. End the poster with an action sentence, "Get yours now!"2. Table display. Set up a display table in the community room. Use a print out of the electronic poster as the center of display and stand sample books
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